Exploring the Past and Identifying the Future Research Agenda for Social Media and Tourist Behavior

Abstract

A bibliometric analysis was utilized in the study to incorporate current knowledge in the domain of social media and tourist behavior from 202 research papers published between 2012 and 2023. Scopus academic database was employed to collect the data. To recognize contributions from specific authors, sources and countries, the research conducted performance (recent trends), bibliometric analysis (bibliographic coupling, citation, co-citations, and co-word). Further, network analysis (thematic maps) was used to find out the emerging themes in the field of social media and tourist behavior providing major insights into past study in the topic and suggesting future research directions. The VOS viewer and R software were used for all analyses.