Affiliation:
1. Sharda University, India
Abstract
The concept of the metaverse and immersive virtual reality experiences has gained significant attention in recent years. Metaverse refers to a parallel digital universe that combines both the physical and digital worlds, allowing multiple users to interact and engage in various activities. Immersive virtual reality experiences, on the other hand, involve users interacting with the virtual world through avatars that replace physical existence. Metaverse applications are designed to provide immersive online experiences by leveraging technologies such as virtual reality and augmented reality. Behavioural analysis is crucial in various fields. It aims to analyse human behaviour patterns, motive and mental health disorders. The chapter proposed a SaaS platform in order to meet the growing demand for accurate behavioural analysis in the metaverse. This platform aims to provide comprehensive behavioural analysis and insights within the metaverse, enabling them to make data-driven decisions and optimize their interactions with users in virtual environments.