Affiliation:
1. Ahram Canadian University, Egypt
Abstract
A universal technology appears that sparks creativity to the point where several sectors undergo complete revolution. The Generative AI is one of these uncommon general-purpose technologies and is poised to bring about exponential transformation and is now consistently supported by research. It has the power to change the competitive landscape and propel businesses towards explosive growth. Businesses will either leap ahead of this technological transformation or fall behind as they race to comprehend its ramifications. In Generative AI and business transformation, potential for strategic and useful business applications are identified by analyzing the platforms, big language models, and technology of generative AI. This chapter focuses on Generative AI role in influencing business strategy.