Generative artificial intelligence

Author:

Banh LeonardoORCID,Strobel Gero

Abstract

AbstractRecent developments in the field of artificial intelligence (AI) have enabled new paradigms of machine processing, shifting from data-driven, discriminative AI tasks toward sophisticated, creative tasks through generative AI. Leveraging deep generative models, generative AI is capable of producing novel and realistic content across a broad spectrum (e.g., texts, images, or programming code) for various domains based on basic user prompts. In this article, we offer a comprehensive overview of the fundamentals of generative AI with its underpinning concepts and prospects. We provide a conceptual introduction to relevant terms and techniques, outline the inherent properties that constitute generative AI, and elaborate on the potentials and challenges. We underline the necessity for researchers and practitioners to comprehend the distinctive characteristics of generative artificial intelligence in order to harness its potential while mitigating its risks and to contribute to a principal understanding.

Funder

Universität Duisburg-Essen

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Computer Science Applications,Economics and Econometrics,Business and International Management

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