The Behavioral Intention of Using Online Food Delivery Services During the COVID-19 Pandemic in Vietnam

Author:

Man The Nguyen 1,Le Anh Giang1,Bui Trinh Thi Tuyet1,Dang Ngoc Vuong Bao1,Ngo Nhan Thien1

Affiliation:

1. Thu Dau Mot University, Vietnam

Abstract

Growing internet technology has incurred variations in customer way of life and online shopping habits. Originating from the integrated framework of technology acceptance model and health belief model, the purpose of this study is to investigate the influence of determinants, such as perceived usefulness, perceived ease of use, trust, social influence, perceived susceptibility, and perceived severity on customers' intentions of using online food delivery (OFD) services. By employing a total of 459 usable responses in Vietnam, the research hypotheses were empirically validated using structural equation modeling (SEM) approach. The results of this study exhibited that the constructs all have positive influences on the usage behavior of OFD services, while perceived ease of use is found to influence users' perceived usefulness. This study complements key insights into the literature on the acceptance of technology during the pandemic in general, the online food delivery technology in particular.

Publisher

IGI Global

Subject

Management of Technology and Innovation,Strategy and Management,Computer Science Applications,Cultural Studies,Business and International Management

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Online food delivery in the post-pandemic era: moderating role of vaccine confidence;IIMBG Journal of Sustainable Business and Innovation;2023-11-13

2. Examining the impact of social influence on purchase behavior of online food delivery in Vietnam;International Journal of Research in Business and Social Science (2147- 4478);2023-09-14

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