Artificial Intelligence-Reference-Cited by-同舟云学术

Artificial Intelligence

Published:2018-07 Issue:2 Volume:8 Page:14-24
ISSN:1947-8585
Container-title:International Journal of E-Entrepreneurship and Innovation
language:en
Short-container-title:

Author:

Marinchak Christina McDowell¹,Forrest Edward¹,Hoanca Bogdan¹

Affiliation:

1. University of Alaska Anchorage, Anchorage, USA

Abstract

As marketers and consumers simultaneously adopt artificial intelligence (AI) services and applications, the dynamic of the process of exchange between the buyer and seller in the marketplace is being fundamentally altered. This article reviews the emerging patterns of adoption and rates of diffusion of AI applications by both marketers and consumers. On the marketers' side the authors will address the single most defining phenomenon that is affecting the marketer's role and function in the marketing process: the exponential increase in the number, variety and capability of marketing applications, platforms and services that perform, control, influence and/or integrate virtually every marketing task and decision.

Publisher

IGI Global

Subject

Law,Management of Technology and Innovation,Business and International Management,Management Information Systems

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