The Use of an Internet of Things Data Management System Using Data Mining Association Algorithm in an E-Commerce Platform

Author:

Wang Guan1,Zhang Xuan2,Gao Yifan3,Yee Austin Lin4,Wang Xue5

Affiliation:

1. Macao University of Science and Technology, Macao

2. Monroe College, USA

3. University of Wisconsin-Madison, USA

4. Peking University, China

5. Nanning College of Technology, China

Abstract

The development of e-commerce has greatly changed the development of social retail formats. Business-to-consumer (B2C) e-commerce model is important. Due to the characteristics of high consumer trust and commodities dominated by electronic products and brand commodities, the income and profits generated are also very considerable. Therefore, the major e-commerce giants have increased the development of B2C formats. Logistics service capability and level have become an important driving force for the development of B2C e-commerce. How to optimize the inventory of B2C e-commerce and realize the organic balance between the economy and service capacity of the whole logistics chain has become a very urgent problem faced by major e-commerce giants. From the perspective of big data, first, the overview of the dataset used is analyzed based on the real operation data of a business to consumer (B2C) e-commerce platform.

Publisher

IGI Global

Subject

Strategy and Management,Computer Science Applications,Human-Computer Interaction

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