Exploring Women Entrepreneurship Prospects, Challenges, and Barriers in Pakistan

Author:

Umar Muhammad1ORCID,Ali Syed Ahmad2,Sial Maqbool Hussain2

Affiliation:

1. University of Management and Technology, Lahore, Pakistan &University of Gujrat, Pakistan

2. University of Management and Technology, Lahore, Pakistan

Abstract

This study aims to explore challenges, prospects, and barriers for young graduate Pakistani women entrepreneurs. The article is qualitative, and the scholars used the case study research method. Researchers conducted semi-structured interviews with young graduate female entrepreneurs and analyzed using Gioia methodology. This study explored that the women entrepreneurs used E-business platforms (e.g., social media marketing) as a tool for promoting their innovative business ideas. Current research documents challenges, barriers, opportunities, and support available to Pakistani women entrepreneurs in light of the experiences of the young graduate female entrepreneurs. Further, this article is vital in terms of exclusive methodology, scarcely studies population, contextual value, theoretical advancement by exploring new themes and practical implications. The present paper portrays implications for policymakers to eradicate barriers, address the challenges, and provide opportunities to females by delivering entrepreneurial training and funding opportunities.

Publisher

IGI Global

Subject

Law,Management of Technology and Innovation,Business and International Management,Management Information Systems

Reference73 articles.

1. The development of entrepreneurship in Malaysia: State‐led initiatives

2. The employment paradox to improve women’s empowerment in Pakistan

3. Why research is needed in women entrepreneurship in India: a viewpoint

4. Aidis, Weeks, & Anacker. (2016). The 2015 Global Women Entrepreneur Leaders Scorecard : Executive Summary 2015 Global Women Entrepreneur Leaders Scorecard Executive Summary Sponsored by. Retrieved from https://www.researchgate.net/publication/285458368_The_2015_Global_Women_Entrepreneur_Leaders_Scorecard_Data_and_Methodology

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