Evaluation of Information Awareness and Understanding through Different Internal Communication Tools

Abstract

We are living at a time when change is the only constant in our lives. This is also true for organizations, which have to communicate these changes effectively to their employees. Internal communications are therefore increasingly garnering attention. In this regard, immense efforts should be made to create high levels of awareness and understanding about a new change project. Organizations use a variety of tools to communicate this information effectively. However, employee awareness and understanding can also vary on the choice of internal communications tools. This chapter presents the results of research carried out in Slovenia in 2012, where an experiment was conducted on 165 individuals. The individuals who took part in the experiment were exposed to information distributed through three different tools used in internal communications. Empirical data concerning the views of awareness and understanding of information according to the three internal communications tools are evaluated and presented.