Corporate Communication as a Discipline

Author:

Argenti Paul A.1

Affiliation:

1. Dartmouth College

Abstract

Of the four disciplines under discussion in this special edition of Management Communication Quarterly, corporate communication is both the newest and perhaps the least understood. It is also the only one of the four that is specifically related to a functional area within organizations. This position article will first define the field of corporate communication as a discipline, then look at how it relates to the other subdisciplines under consideration (management communication, business communication, and organizational communication). The article will also focus on how corporate communication research is evolving.

Publisher

SAGE Publications

Subject

Strategy and Management,Communication

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