Affiliation:
1. NEOMA Business School, Mont-Saint-Aignan, France
2. North Carolina A & T State University, USA
Abstract
Despite the recent increase in the adoption and use of social media tools to support firm operations, very little empirical research focusing on small- and medium-sized enterprises (SMEs) has been conducted to-date. The aim of this study is to fill this knowledge gap by investigating SME adoption of social media tools. In particular, we assess the impact of organizational, manager and environmental characteristics on SME utilization of the Facebook Events Page. To test our proposed research model, we administered a survey to 453 SME managers. Results of a hierarchical logistic regression indicate that firm innovativeness, firm size, manager's age and industry sector all have a significant impact on social media adoption. Implications for research and practice are discussed.
Reference57 articles.
1. Anonymous. (2012). Social media time-saving tips for SME's. Retrieved July 12, 2012, from http://socialmediatoday.com/node/502275
2. Measuring the gender gap on the Internet.;B.Bimber;Social Science Quarterly,2000
3. Information Systems Innovations Adoption and Diffusion Among SMEs
4. Organisational determinants of information technology adoption and implementation in SMEs: The case of family and cooperative firms
Cited by
27 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献