The effect of external social media utilization on business performance of SMEs in Saudi Arabia: the mediating role of market orientation
Author:
Affiliation:
1. Faculty of Economics and Management, National University of Malaysia, Bangi, Malaysia
2. College of Business Administration, Najran University, Najran, Saudi Arabia
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2306974
Reference99 articles.
1. Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs
2. Improving Performance of SMEs through Social Media Marketing Training
3. SME social media use: A study of predictive factors in the United Arab Emirates
4. Strategic orientation, innovation performance and the moderating influence of marketing management
5. Impact of resources, capabilities and technology on market orientation of Indian B2B firms;Adhikari A.;Journal of Services Research,,2011
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