Affiliation:
1. University American College, Skopje, Macedonia
Abstract
The goal of the chapter is to provide an in-depth and comparative understanding of the instruments of organizational culture that exist and provide a review of academic research evidence on their performance in family firms. Furthermore, the chapter will provide an additional insight into a novel instrument for diagnosing organizational alignment – Vox Organizationis (the “voice” of the organization). The chapter will provide an introduction to family firms and the challenges and survival; comparative and critical review of existing relevant instruments of organizational culture and assessment of their implementation in measuring organizational culture in family firms and presentation of Vox Organizationis – an instrument based on a novel methodology for measuring organizational alignment, culture, and leadership values; and review of evidence and recommendations on its implementation in family firms. The chapter will provide the reader with an increased understanding of how and with which instruments to measure organizational culture and alignment in family firms.