Affiliation:
1. Namibia University of Science and Technology, Namibia & University of Pune, India
2. G. S. Moze College, Savitribai Phule Pune University, India
Abstract
The hallmark of the Indian growth story since the 1980s has been the information technology (IT) industry. This industry has relied heavily on global markets and built deep international ties by co-location with clients, enabled by international travel and temporary on-site migration, acting as a key mechanism in developing “cognitive proximity.” However, the COVID-19 pandemic is expected to make international travel and migration costly and restrictive in the near future. While this paradigm shift creates significant barriers for IT firms to maintain cognitive proximity that could adversely influence global competitiveness, it also provides opportunities to innovate and pursue new goals. IT firms now need to review the cloud providers' performance and design fresh strategies to ensure and enhance the sustainability of the IT industry. Hence, adopting an exploratory approach with a systematic literature review, this chapter will explore and deliberate on the post-pandemic challenges and opportunities to enhance the sustainability of the information technology industry in the Indian context.
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