Affiliation:
1. Capgemini Engineering, France
2. Altran Lab, France
Abstract
Eighty percent of consumer behaviors and purchases rely on subconscious processes. The use of neuromarketing tools to study consumer behavior is not clear, notably regarding its practices and intentions toward consumers. This chapter aims to understand how neuromarketing can explain consumer behavior thanks to Neuromarketing 2.0 tools, how companies can manage the collected data in a responsible way and build a neuroethical charter to regulate the way companies use it. Most companies choose to not communicate about it when they use neuromarketing tools, and therefore, this chapter aims to pave the way towards solutions and recommendations and democratize its use by making Neuromarketing 2.0 more responsible and ethical.
Reference79 articles.
1. Lessons Learned About Autonomous AI: Finding a Safe, Efficacious, and Ethical Path Through the Development Process
2. Understanding consumer acceptance of neuromarketing Paper presented;E.Attié;International Marketing Trends Conference,2021
3. The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to Be Profiled Online for Personalization
4. Baillargeon, N. (2018). L’éthique des voitures autonomes [The ethics of autonomous cars]. Québec Science Magazine. Accessed from: https://www.quebecscience.qc.ca/normand-baillargeon/ethique-des-voitures-autonomes/
5. Acoustic profiles in vocal emotion expression.
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献