Artificial Intelligence in the Consumer Behavior Process in Business

Abstract

Artificial intelligence has significantly impacted the consumer behavior process in business. It has revolutionized how companies understand, interact with, and serve their customers. Businesses can understand sentiment, identify trends, and adjust their marketing and product strategies by analyzing social media data, customer reviews, and online interactions. Businesses can use these insights to make informed decisions about inventory management, pricing, and marketing strategies. AI can generate product descriptions, blog posts, and social media updates. This automation streamlines content creation processes and ensures a consistent online presence. Businesses leveraging AI effectively in their consumer engagement strategies can gain a competitive edge and build stronger customer relationships. Based on the above, it is to systematically review the bibliometric literature on artificial intelligence in the consumer behavior process in business using the Scopus database with the analysis of 140 academic and/or scientific documents