Value Co-Creation Mechanisms for the Sustainability of a Digitally-Based Museum Ecosystem

Abstract

Recent research on value co-creation has recognized the importance of digital technologies and digital platforms in adding efficiency, effectiveness, and sustainability to value co-creation. The availability of new and advanced digital technologies has also pervaded the mechanisms at the core of value co-creation, facilitating the interactions among spatially, temporally, and organizationally dispersed actors. Research has associated the ecosystem perspective with digital platforms underlining their potential in facilitating a multi-actor long-lasting online resource integration. To contribute to the debate on the digital value co-creation, this study has been based on the analysis of a specific service domain such as the cultural heritage, with a focus on museums. This study approaching museum digital transformation according to ecosystem perspective aims at better understanding how digital platforms boost resource integration, exploiting the value that networked ecosystem actors co-create digitally, enhancing museums' resources protection, research, exploitation, and utilization.