Social Media

Abstract

In this age of digitisation social media has become an integral part of our lives. It is an important tool for business decision makers as it enables them to stay connected with their consumers. The firms intend to make profitable use of social media applications such as YouTube, Facebook, Twitter, Pinterest and Mobile Apps. This chapter details out the concept of social media, how it differs from traditional media, the specific categories such as content communities, micro blogging, collaborative websites, social networking sites, live casting, virtual game and social worlds, etc. Further the impact of social media on youth is highlighted. This chapter presents guidelines regarding optimum utilization of social media. Also the strategies to handle different social media activities are discussed