Affiliation:
1. Amity University, Jharkhand, India
Abstract
The digital trend for m-commerce has accelerated in recent years. M-commerce, which is referred to mobile commerce, is e-commerce delivered through handheld mobile devices. Mobile devices allow people and businesses to stay in touch around the clock. People are using their smartphones for the purpose of gaming, downloading videos and songs, watching television, doing video conferencing, and conducting other entertainment activities. The longer battery life, faster data processing capabilities, better screen resolution, connectivity, ubiquitous nature of the internet, personalization of customer behaviour and customer location, user-friendly software interfaces, mobile digital payment systems have led to increased acceptance of m-commerce. Mobile commerce faces complicated challenges such as small screen-size, limited memory, network issues, infrastructure, language, security issues of authenticity, confidentiality, and privacy. Digital biometrics will help increase the security of the phones and prevent any kind of data theft or fraud.
Cited by
23 articles.
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