Affiliation:
1. Lusíada University of Porto, Portugal
Abstract
This research explains the importance of happiness and well-being in unique health experience and the effect on satisfaction and loyalty in consumer's health thermal spa through a qualitative methodology. The brand chosen is the Vidago Palace Thermal Spa located in the north of Portugal. The combination of different options creates some unique health experiences, which follow the major trends of happiness and well-being, and contributes to a better health and lifestyle. Those attributes built great experiences and support consumer satisfaction and loyalty in health thermal spas.