Virtual Tourism and Challenges in a Post-Pandemic Context

Abstract

The role played by technologies of information and communication, ICT, has become increasingly important in the way of life of societies. As well as technologies to revolutionize or everyone's way of life, it also brings a sense of alertness to match. This chapter aims to present a reflection on the importance of virtual tourism in the pandemic scenario (new coronavirus) and the main challenges in the post-pandemic period. The tourist sector must continue to communicate with clients in order to retain them. In this way, several companies choose to enter into a partnership with digital influencers, seeing that they are presented as a link between the company and the customers. From an interdisciplinary perspective, the chapter presents contributions to marketing, (virtual) tourism, and pandemic management.