Theory and Practice of Search Engine Optimization

Abstract

The extensive range of information resources and services is certainly one of the most important features of the internet while at the same time, web search is considered as a crucial application for managing the massive volumes of distributed web content. Beyond argument, search engines have made an enormous contribution to the web by making the process of finding information online a very quick and easy process. This chapter provides an overview of Search Engine Optimization, with a focus on its different characteristics and practices as well its history and how it has evolved over the years. In order to give a better understanding of the importance of SEO in the current state of the Internet and in information search, basic knowledge of how search engines operate along with their recent updates are also provided.