Web Content Management Systems used by Search Engine Optimization Experts for Top Rankings in Search Engine Result Pages

Abstract

There are several Web Content Management Systems (WCMS) available that are used by web developers in order to develop and manage a website. In addition, over the last years, companies have invested in Search Engine Optimization (SEO) techniques by applying the factors used by search engines, such as Google, in order to rank amongst the first results in Search Engine Results Pages (SERPs). On-page factors such as the implementation of keywords in the title tags and the website loading time are amongst the criteria that are taken into consideration and are directly affected by the website’s technology and WCMS. Following a relevant literature review, the authors conducted research amongst 6682 websites in order to identify whether and which WCMS is used by SEO experts’ websites that appear in the top search results. Findings indicated that custom made websites that do not rely on widely used WCMSs appear more frequently at the top of search results, while the Drupal CMS appears quite high, despite it being used by a small number of websites across the web.