The Relationship Between Organizational Innovation and Mobile Applications in Hotel Businesses

Abstract

The purpose of this study is to determine the effect of organizational innovation capabilities of hotel businesses on mobile applications. In line with this purpose, data were collected with a survey technique in March 2021 with 225 managers working in hotels with tourism operation licenses in the Cappadocia region. In the research, Pearson correlation analysis was used to determine the relationship between organizational innovation capabilities of hotel businesses and mobile applications use. Simple regression analysis was performed to determine the impact of organizational innovation on mobile applications. In this study conducted in the Cappadocia region, it was determined that the organizational innovation capabilities of hotel businesses affect the use of mobile applications. Therefore, these results show that the use of mobile applications by hotel businesses varies depending on their organizational innovation capabilities.