Embracing Business Sustainability Through Innovation and Productivity in the Automotive Sector

Abstract

The purpose of the study reported on in this chapter was to explore and attempt to answer the primary research question: To what extent can embracing business sustainability through digital transformation, implemented via unified communication and collaboration (UC&C) technologies, impact innovation and productivity in the global automotive sector? This will be presented against the background of embracing business sustainability through innovation and creativity in the service sector. Apart from creativity, collaboration, and generating savings featured in the subtitle of the chapter, changing work practices were also identified as a factor impacting innovation.