Prioritization of the Destination Attributes

Author:

Davras Özgür1

Affiliation:

1. Süleyman Demirel University, Turkey

Abstract

This chapter aims to identify the destination attributes and compare them based on two assumptions that form either a symmetric or an asymmetric relationship between destination attribute performance and tourist satisfaction. For this purpose, data were collected from tourists coming to Fethiye, Turkey. Multivariate regression analysis was performed on the obtained data based on the linear assumption first. The results revealed that the attitudes of staff and the attitudes of the shopkeepers are the main determinants of tourist satisfaction. Then, penalty-reward-contrast analysis was performed based on the nonlinear assumption. According to analysis results, attitudes of the staff are performance factors; and travel agency services, attitudes of the shopkeepers, security/safety, and beach/sea are classified as excitement factors. The elements that take part in the excitement factor are the attributes that contribute to satisfaction the most.

Publisher

IGI Global

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3