Affiliation:
1. Technical University of Madrid, Spain & Consulting M&M Planning and Project Management, Spain
Abstract
This chapter addresses a conceptual review of the methodology to define strategies and supports for carrying out effective, efficient, and innovative decisions and strengthen management and leadership, given the dynamic changes that are taking place in the current turbulent environment. The main catalyst is the digital revolution and its implications in a new management style. The functions of anticipation and early assessment of threats, risks, and opportunities, constitute the central functionality of the new strategic approach. Its impact is especially notable in the field of strategic decision making, which must be fully timely, rigorous, transparent, and credible in the face of the growing demands of customers and the public. The use of strategic intelligence has become critical, and the skills for its management and application are of great relevance in terms of defining management strategies and decisions, and complementary to the use of digital technology tools.
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