Digital Startup Business Model Compliance

Abstract

This study is to reveal the challenges of millennials' preferences and criteria in booking a venue via an online platform. The main target users for this study are the millennials ranging in age from 18 – 40. The dependent variable for this study is user acceptance testing on Booktia. The independent variables for this study are content, navigation, multimedia, and usefulness. The result is very interesting. The finding concluded that user acceptance testing shows a positive relation towards the four independent variables with coefficient value for multimedia of 0.066, content of 0.055, navigation of 0.055, and usefulness of 0.060. All independent variables show a significant result between 0.000 to 0.005. Thus, the result shows the millennials are accepting features and usage of Booktia upon testing it. Implications were drawn in the study, such as the benefits this study will bring to the Booktia platform.