Big Data Analytics and the Discovery of the Hidden Data Treasure From Savings Banks in Germany

Author:

Giebe Carsten1ORCID

Affiliation:

1. MATE Hungarian University of Agriculture and Life Sciences, Hungary

Abstract

The banking sector in Germany is undergoing a massive change. The reasons are digitalization, changing customer behaviour, and low interest rates. The focus of this research is on the savings banks in Germany. Savings banks could miss the boat in the age of digital transformation. On the one hand, savings banks are demonstrably forced to take drastic measures, such as mergers, branch closures, and staff reductions. On the other hand, savings banks possess more data about their customers than other industries. Savings banks can order a big data analytics solution called “Sparkassen-DataAnalytics” (aka savings banks data analytics). Sparkassen-DataAnalytics could be used to offer customers tailormade banking products from the information obtained. It is an open secret that costs can be reduced through a higher degree of automation. The main purpose of this research is to discuss to what extent big data analytics could be a lifeline for German savings banks. Research methods are a literature review and subsequent discussion on the use of big data analytics in the German banking market.

Publisher

IGI Global

Reference45 articles.

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2. Anzahl der Beschäftigten bei Sparkassen in Deutschland in den Jahren von 1991 bis 2018 [Number of employees at savings banks in Germany between 1991 and 2018]. (n.d.). https://de.statista.com/statistik/daten/studie/157024/umfrage/beschaeftigte-in-sparkassen-seit-dem-jahr-2000/

3. Anzahl der Sparkasseninstitute und ihrer inländischen Zweigstellen in den Jahren von 1990 bis 2019 [Number of savings bank institutions and their domestic branches in the years 1990 to 2019]. (n.d.). https://de.statista.com/statistik/daten/studie/6698/umfrage/anzahl-der-sparkassen-und-inlaendischen-zweigstellen-seit-dem-jahr-1990/

4. Behr, P., & Schmidt, R. (2015). The German banking system: Characteristics and challenges. SAFE White Paper, No. 32. Goethe University. http://hdl.handle.net/10419/129081

5. Betriebsergebnis der Sparkassen in Deutschland in den Jahren von 1999 bis 2018 (in Millionen Euro) [Operating profit of savings banks in Germany in the years 1999 to 2018 (in millions of euros)]. (n.d.). https://de.statista.com/statistik/daten/studie/13622/umfrage/betriebsergebnis-deutscher-sparkassen-seit-dem-jahr-1999/

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