Quality Management Principles for Entrepreneurial Sustainability

Abstract

Quality definitions have been altered with the transition of time, needs, and demands. But the vitality has more or less been progressed to resolve the issue by compliance to standards approach for customer satisfaction. With management routine getting complicated, attacks to managing quality in operational areas are becoming unmanageable. For TQM to be victorious, all of the elements within the enterprise must be conjointly engaged. While the critical factors are the basis for transformational preference to produce a substantial advancement culture for consistent competitive advantage and be sustainable, basically, the main objective of TQM is to generate an environment in which all the assets are used ingeniously and effectively in order to provide quality service. TQM is a way of managing the efficiency, viscidity, adaptability in general, and in the future would be to ensure entrepreneurial sustainability. Hence adopting an exploratory approach, the aim of this chapter is to critically examine the underlying principles of quality management for entrepreneurial sustainability.