Affiliation:
1. Department of Marketing and Supply Chain Management, School of Business, College of Humanities and Legal Studies, University of Cape Coast, Ghana
Abstract
This chapter focuses on the use of corporate culture as a competitive tool to enhance the performance of organisations. However, the focus of the study was on star-rated hotels in Ghana. To address this, the chapter first focused on determining the corporate culture that is dominant among the star-rated hotels operating in Ghana. Secondly, it also sought to establish the influence that corporate culture has on organisational performance. Out of a population of 680 star-rated hotel managers, a sample of 248 were chosen using stratified random sampling technique. Self-administered questionnaires were used to solicit the views of managers of the selected hotels. In all, a total of 178 responses were retrieved and analysed using descriptive and partial least squares in structural equation modelling. Findings of the study revealed that the rule-bound culture is the dominant corporate practiced by the star-rated hot hotels in Ghana. The study also found that corporate culture significantly predicted organisational performance of star-rated hotels in the country.