Tea Tourism and the Importance of Tea Tourists' Guidance in India

Abstract

The importance of tea tourism in India is immense as it has a dual impact by creating a regional tea market and securing jobs for tea labor. Therefore, proper guidance for the tea tourists is essential regarding the tea tourism destinations by addressing the issues, challenges, and opportunities in promoting local culture. Through the public-private partnership, tea tourism should be included in the mainstream tour packages, and local tea customs can be conveyed through a variety of activities promoting sightseeing and other forms of entertainment and tourism experiences. A proper planning is required for making tea tourism more attractive and developed in India. Development of tea tourism sustaining the environment and preserving the heritage and culture will benefit the Indian regions by creating employment opportunities and boosting the rural economy and thereby alleviate the insurgency and other socio-economic problems. It is expected to contribute to the literature on tourist guiding and the promotion of tea tourism and the tourist guides within tea garden boundaries in India.