Implementation of Digital Technologies in Promoting India as a Tea Destination

Abstract

Delving into the historical evolution and current landscape of the sector, this chapter discusses how digital technologies have transformed India's tea tourism locations. In order to understand the unique setting of tea tourism in India, it is necessary to first have a grasp of the worldwide trend towards digital transformation in the tourism industry, which is covered extensively in the literature study. This chapter primarily aims to improve tea tourist experiences by examining the function of different digital technologies. The creation of mobile apps specifically for tea tourism, familiarity with internet presence and marketing tactics, and the incorporation of virtual and augmented reality tours are all part of this. A closer look at how these technologies have altered the tourist experience is provided, with a focus on how they have contributed to sustainable tourism practices, made experiences more accessible, and fostered more personalised participation. The chapter recognises that there are still obstacles, such as a lack of infrastructure and reluctance to adopt new technologies, even though there have been beneficial results. Furthermore, it considers what's to come in terms of technology and how it may affect the tea tourist industry.