Inverted Semanteme Into Financial Information Online

Abstract

In the current work is presented the strategy of the “inverted semanteme” to analyze the lack of veracity of the financial information in the Spanish websites, which have a ISO certification. A set of real examples accompany this semiotic analysis of the interactive design to indicate an inappropriate use of the certification quality of logos in the Internet. An inappropriate use which breeds discredit towards the human team of small and middle size technological firms which have ceased their activities. Besides, the social factors are researched of the damage towards the communicability and the online credibility stemming from the promotion of false information in the financial context.