Developing Sustainable Retail Food Value Chain for India

Abstract

Ever increasing population, rising prosperity supported by ongoing urbanization has accelerated the demand for food in India. At the same time, area under agriculture is decreasing and food production is coming under pressure owing to limitations on resources and other environmental considerations. In the coming decades, doing more with less will be a key priority for all those involved in food production. In this chapter, we will also look at the challenges and opportunities available for the food supply chain management. This chapter sets out the premise that the food industry, throughout the value chain, has a tremendous opportunity, as well as an obligation, to meet the needs of new, more sophisticated and more demanding consumers while satisfying shareholders' demands for returns—and in doing so creating a sustainable food supply for the new millennium.