Reaching Diverse Learners by Offering Different Course Delivery Methods

Abstract

Students possess various learning styles and do not respond equally to the same instructional methods. The purpose of this study was to determine if differences exist in learning styles between students who select a traditional course delivery method versus a technology-enhanced course delivery method. Participants included 113 males and 195 females who were enrolled in a College of Business Principles of Marketing course for non-business majors at the University of South Carolina. The students who were enrolled in the course completed an online questionnaire including the Grasha-Reichmann student learning style scale (GRSLSS) and demographic questions. The findings are relevant for a better understanding of why students select a course delivery method.