Next Step for Prosumerism Within the Rapidly Changing Agile IT Market

Abstract

With the rapidly changing global competition, organisations are adapting a more agile way of improving their ability to innovate, engage, and maintain a competitive edge over their competitors, while building upon new and existing clients. Through the process of ‘Knowledge acquisition', the Prosumer and Consumers can reshape communities' participatory involvements within the IT Sector to improve innovations and services. Organisations are responding to these trends within the IT sector by developing new products and improving existing products, by harnessing the consumers in the process of knowledge exploration, creating innovation, and the co-creation of value of new products. This research looks at identifying key behavioural traits associated with Prosumerism and how ICT organisations can evolve to harness this power to compete in a global market.