Learning from the User: An Approach to Encouraging User-Generated Content within the Context of Social Media Communications-Reference-Cited by-同舟云学术

Learning from the User: An Approach to Encouraging User-Generated Content within the Context of Social Media Communications

Published:2011 Issue: Volume: Page:440-448
ISSN:1865-0929
Container-title:Communications in Computer and Information Science
language:
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Author:

Anger Isabel,Kittl Christian

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-642-22603-8_39

Reference12 articles.

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4. Meerman Scott, D.: The New Rules of Marketing & PR. In: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. John Wiley & Sons, Hoboken (2010)

5. Lasswell, H.: The Structure and Function of Communication in Society. In: Bryson, L. (ed.) The Communication of Ideas. Institute for Religious and Social Studies, New York (1948)

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