Affiliation:
1. Aristotle University of Thessaloniki, Greece
Abstract
The current chapter proposes media agent and multi-agent models aiming at improving mediated communication and information exchange in social networking. Great progress has been conducted during the last decades in Information and Communication Technologies, which is also reflected in social media. The proposed models exploit the latest media technologies for the augmentation of user-interaction and contribution experience in multiple levels. Features of the suggested agent and multi-agent approaches are discussed and elaborated through the prism of social computing, social media analytics and intelligence, resulting to a sophisticated communication mediator between users and social groups. In addition, enhanced user engagement and collaboration are considered in terms of rich media experience and augmented reality, semantic interaction services, intelligent content processing and management automation over interoperable multiplatform environments. Social media cooperation and integration is envisioned towards the realization of Web 3.0 and beyond, as the main chapter contribution.
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