Survive in Rating Battles

Abstract

Television has never lost its popularity since the day it entered our life, unlike other mass media. One of the only reasons why television should maintain this feature is that the masses do not give up using it actively. Another thing that should be mentioned together with this is that this vehicle has been able to keep up with the changing media structure. Changing and evolving computer-based information tools and environments force communities to adapt. Media tools along with the communities have also taken their place. In this study, the program named Survivor, which is broadcasted on TV8 channel, will be questioned about the structure created by using transmedative narrative strategies. Supported by two television channels, websites, social media tools, forum sites, and smartphone applications, Survivor will be linked to the audience.