Investigating the Roles of Mobile Commerce and Mobile Payment in Global Business

Author:

Kasemsap Kijpokin1

Affiliation:

1. Suan Sunandha Rajabhat University, Thailand

Abstract

This chapter aims to investigate the roles of mobile commerce (m-commerce) and mobile payment (m-payment) in global business, thus revealing the overview of m-commerce; m-commerce and Technology Acceptance Model (TAM); m-commerce and trust; the concept of m-payment; the importance of m-commerce in global business; and the importance of m-payment in global business. The operation of m-commerce and m-payment is needed for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in global business. Therefore, it is required for modern organizations to investigate their m-commerce and m-payment, develop a strategic plan to regularly check their practical advancements, and immediately respond to m-commerce and m-payment needs of customers in modern organizations. The chapter argues that applying m-commerce and m-payment has the potential to enhance business performance and reach strategic goals in global business.

Publisher

IGI Global

Reference139 articles.

1. AlHinai, Y. S., Kurnia, S., & Smith, S. P. (2010). The adoption of mobile commerce services by individuals: A current state of the literature. Paper presented at the Pacific Asia Conference on Information Systems (PACIS 2010), Taipei, Taiwan.

2. M-payments

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