The Importance of Electronic Commerce in Modern Business

Abstract

This chapter explains the overview of e-commerce and the importance of electronic commerce (e-commerce) in modern business. E-commerce consists of the purchasing and selling of products or services through electronic systems, such as computer networks and the internet. In this modern world of technology, e-commerce is becoming a very significant option for many businesses as there are lots of companies that are interested in developing their online stores. E-commerce becomes one of the preferred ways of shopping as they enjoy their online because of its easiness and convenience. Because of its convenience, consumers can save time as well as money by searching their products easily and making purchasing online. The chapter argues that applying e-commerce has the potential to enhance organizational performance and gain sustainable competitive advantage in modern business.