Product Placement With the Context of Character and Narrator-Reference-Cited by-同舟云学术

Product Placement With the Context of Character and Narrator

Published:2019 Issue: Volume: Page:36-49
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
language:
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Author:

Bolat Nursel¹

Affiliation:

1. Ondokuz Mayıs University, Turkey

Abstract

This chapter is focused on product selection with the context of character. Character as narrative player, and its features are important to product placement progress. This study examines the relation between narrative player and product placement.

Publisher

IGI Global

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