Customer Lifetime Value

Author:

Kasemsap Kijpokin1

Affiliation:

1. Suan Sunandha Rajabhat University, Thailand

Abstract

This article indicates the prospect of Customer Lifetime Value (CLV) and the importance of CLV in global marketing. CLV is the total of the financial profit, calculated from the existing period to the future. CLV develops the optimal strategies for customer engagement, promotes the understanding of potential value of a customer, and enables the workforce to effectively improve customer relationships. CLV can be a crucial perspective for costs to be associated with the promotions and communications to attract the new customers and retain the existing customers. CLV can help individuals estimate a customer's monetary worth to a business after factoring in the value of the relationship with a customer over time. The article argues that promoting CLV has the potential to enhance marketing performance and reach strategic goals in global marketing.

Publisher

IGI Global

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. The Fundamentals of Customer Relationship Management;Diverse Methods in Customer Relationship Marketing and Management;2018

2. Enterprise Information Systems and Digital Marketing;E-Manufacturing and E-Service Strategies in Contemporary Organizations;2018

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