Author:
Blattberg Robert C.,Malthouse Edward C.,Neslin Scott A.
Subject
Marketing,Business and International Management
Reference72 articles.
1. Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies;Anderson;Marketing Science,2004
2. Customer Satisfaction, Market Share, and Profitability: Findings from Sweden;Anderson;Journal of Marketing,1994
3. Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services;Anderson;Marketing Science,1997
4. Customer Channel Migration;Asim;Journal of Marketing Research,2008
5. Customer Lifetime Value: Marketing Models and Applications;Berger;Journal of Interactive Marketing,,1998
Cited by
95 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献