Affiliation:
1. İstanbul Medeniyet University, Turkey
Abstract
Innovation resistance has become a subject of increasing concern to academics and practitioners in recent years. Dealing with innovation resistance appropriately plays a very important role for companies. In this chapter, innovation resistance is examined in the context of consumerism. Innovation resistance concept and innovation resistance models are explored thoroughly and the relationship with innovation resistance and perceived risk is emphasized in the context of consumerism. Then, overcoming innovation resistance and the ways how to deal with barriers are explained and finally this chapter concludes with a summary of the chapter and managerial implications.
Reference65 articles.
1. Coping with boycotts: An analysis and framework
2. Assad, S.W. (2007). The rise of consumerism in Saudi Arabian society. International Journal of Commerce & Management, 17(1/2), 73-104.
3. Bao, Y. (2009). Organizational resistance to performance-enhancing technological innovations: a motivation-threat-ability framework. Journal of Business & Industrial Marketing, 24(2), 119-130.
4. Bauer, R. A. (1968). Dynamic Marketing for a Changing World. In Consumer Behaviour Selected Readings. Irwin Inc.
5. Is it worth the cost? Marketing to negatively perceived consumer groups.;S.Baxter;Global Journal of Business Research,2007
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献