Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM-Reference-Cited by-同舟云学术

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Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM

Published:2023-11-27 Issue:3 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Polisetty Aruna¹^ORCID,Sowmya G¹^ORCID,Pahari Subhajit¹^ORCID

Affiliation:

1. Symbiosis Centre for Management Studies, Nagpur Campus, Symbiosis International (Deemed University), Pune, India

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2283917

Reference95 articles.

1. The antecedents and consequents of user perceptions in information technology adoption

2. Novel extension of the UTAUT model to understand continued usage intention of learning management systems: the role of learning tradition

3. Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

4. Computer technology adoption in Saudi Arabia: Correlates of perceived innovation attributes

5. An Effect Size for Regression Predictors in Meta-Analysis

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