CyberPsycho Effect

Abstract

The Internet has become a platform for different campaigns like political, social, cultural and marketing. Researchers are working on the effect of these services on human behavior and how the use of Internet and social network persuade the environment. This chapter focuses on the causes and effects of persuasive messages based on current trending news and events which can influence an individual's behavior. Cyberspace plus Psychological effect equals to CyberPsycho Effect leading to CyberPsycho attacks. In CyberPsycho attacks, an attacker uses cyberspace and social network to affect attitude or behavior of an individual or a targeted society, and achieve certain goals to attain political, religious, economical, and social gains. It motivates social media users towards a certain objective by spreading the persuasive messages in the form of texts, images or videos. The study is unique, valuable and compels the experts to understand the impact of Internet addiction.