Improving Customer Experience Using Sentiment Analysis in E-Commerce-Reference-Cited by-同舟云学术

Improving Customer Experience Using Sentiment Analysis in E-Commerce

Published:2017 Issue: Volume: Page:216-224
ISSN:2327-3275
Container-title:Advances in Business Information Systems and Analytics
language:
Short-container-title:

Author:

Jain Vinay Kumar¹,Kumar Shishir¹

Affiliation:

1. Jaypee University of Engineering and Technology, India

Abstract

In today's world, millions of online users post their opinions on product features, services, quality, benefits and other values of the products. These opinions or sentiment data generated via different communication mediums often include vital data points that can be fruitful for businesses in understanding customer experiences, products quality and services. The E-commerce companies considered social media platform for new product launch, promotion of products and features or establishing a successful business to customer relationship which produces great results. Analytics on this Social media data helps in identifying the customers in the right demographic, psychographic and lifestyle group. This chapter identifying important characteristics of customer reviews which help businesses houses to improve their marketing strategies.

Publisher

IGI Global

Reference16 articles.

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