Cultural Management and Cultural Activities

Abstract

Cultural activities, the public interest and digital technology have been important factors for the development of cultural activities in recent cultural and economic crisis. The development of digital technology affects both the management and the marketing process of cultural activities. This paper briefly discusses the problems faced by managers in developing cultural activities in info- communication globalization. In particular, it analyzes the digitized cultural activities together with the social media and cloud computing. It introduces the model for managing cultural activities which is called “Dynamic Perception of Cultural Activities” (DPCA). Finally, it outlines the advantages and disadvantages for introducing the management model of cultural activities i.e. DPCA in cultural organizations and institutions.